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PHOTOS: These are the $250 Supreme X Nike Sneakers That Started A Riot
- The Supreme X Nike Sneakers are estimated to resell for thousands of dollars.
- The sneakers sold out online in under a minute.
- NYPD forced Supreme to turn away customers waiting in line because of public saftey concerns.
Online sale of Supreme x Nike Foamposite sells out in under one minute.
NEW YORK, NY — On Wednesday evening pop-culture streetwear brand Supreme was forced by the NYPD to turn customers away who were lining up for the release of its latest collaboration with Nike.
Police cited safety concerns for the shut down as the amount of waiters reached beyond the thousands.
The above sign was posted by Supreme on Wednesday evening informing customers of the cancellation.
The “campout” began early Wednesday morning, a full 24 hours before the shoe was scheduled to be released. As the day progressed, the amount of people waiting continued to grow. By Wednesday evening it was clear that things were getting out of control.
The scene on Lafayette Street Wednesday evening in SoHo near Supreme’s New York City flagship store. (Note: People are waiting on both sides of the street, Supreme’s store is ahead on the left.)
An official cancellation announcement was posted to Instagram and at the Supreme store around 9 p.m. Wednesday evening as the massive crowd continued to grow.
Photo via NYPost
Late into the evening waiters just didn’t get it and the NYPD struggled to disperse the crowd.
The NYPost spoke with a line waiter who said,
“Some belligerent guy in the front of the line tried to bum-rush the door,” said Bradley James, 20, of Queens. “He started yelling and then somebody else started yelling and before you knew it, the crowd was rushing toward the store.
“There was no way to control that chaos. It was a mob riot. The cops came after a few minutes and started Macing people. I thought to myself, ‘Somebody’s going to get killed over these sneakers!’ ”
Getting killed over sneakers is hardly new, but it’s still a huge issue that needs to be addressed.
The Supreme X Nike Foamposites retail for $250, but people lucky enough to get their hands on a pair can resell the sneakers for upwards of $1000. The opportunity to make a good profit brings out people in droves.
Because the in-store release was cancelled customers had to head online to try their luck at getting a pair. The sneakers went on sale at 11 a.m. Eastern, Thursday and sold out in one minute.
Supreme has been around since 1994 and because of its early alignment with skateboard pros, celebrities, and other key figures, it has been able to establish itself as a mainstay in the streetwear scene making it a huge force within the social media generation.
The Nike X Supreme Foamposite which was set to be released today show above in black.
People waiting in line for things is nothing new, especially in New York City. From the Cronut, to the Alexander Wang Sample Sales, New Yorks are used to waiting. But the way in which Supreme has rallied the youth is pretty impressive.
The fact that someone is willing to wait multiple hours in line for a material item is mind boggling. In fact, it makes my brain want to explode. Don’t get me wrong, I’ve waited in line for things before (never more than five hours) but the rabidness of the Supreme crowd (who happen to be the same people that wait in line for Jordans and similar gear) is impressive as it is horrifying.
Here are some more images of the line before it was dispersed:
Bad news for people just getting into the sneaker/street wear game: things are only going to get worse. Because of the prevalence of social media and its ease of spreading information, situations like this are bound to happen more frequently.
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